South Park TV snack Cheesy Poofs On Sale For Limited Time

The campaign, which starts next month, will include 1.5 million bags of the TV snack, selling for $2.99 a pop.

It’s fair to say the viewers of programs on Comedy Central overlap well with consumers of our products, said Chris Kuechenmeister, a spokesman at Frito-Lay in Plano, Tex., to the New York Times.


Limited edition bags of South Park’s Cheesy Poofs will soon be flying off the shelves of Wal-Mart retailers nationwide.

To celebrate the 15th anniversary of the Comedy Central hit, Cartman’s favorite snack is hitting shelves in the real world. That’s right — this fall, 1.5 million packages of Cheesy Poofs, produced by Frito-Lay, will be introduced to shoppers of America’s largest discount retailer at the price of $2.99 a bag.

This isn’t the first time TV fans have been on the receiving end of some seriously cool cartoon-to-real-world crossover promotions. When The Simpsons Movie was released back in 2007, 7-Eleven stores were temporarily converted into Kwik-E-Marts. As if that wasn’t cool enough, they also sold Frosted KrustyOs and Buzz Cola.

Cheesy Poofs are just the beginning.

South Park Digital Studios will honor the fans that have turned the Emmy and Peabody Award-winning series into a cultural phenomenon with a year-long celebration, the network said this month, marking 2011 as “The Year of the Fan.”

“What better way to celebrate 15 amazing years of ‘South Park,’ than by honoring the viewers that have made the iconic series such a long-running success,” says Michele Ganeless, President of Comedy Central. “These all-encompassing ‘South Park’ events will take the fans even deeper into the show, allowing them to experience it in every arena.NEW YORK, July 15, 2011 "South Park" marks its 15th season this year. To celebrate, South Park, COMEDY CENTRAL and South Park Digital Studios will honor the fans that have turned the Emmy and Peabody Award-winning series into a cultural phenomenon with a year-long celebration, marking 2011 as "The Year of the Fan."



What better way to celebrate 15 amazing years of South Park, than by honoring the viewers that have made the iconic series such a long-running success, said Michele Ganeless, president, COMEDY CENTRAL. These all-encompassing South Park events will take the fans even deeper into the show, allowing them to experience it in every arena.



"The Year of the Fan" will bring viewers closer to "South Park" than they've ever been before, connecting them to the series in a multi-platform manner fitting for the heralded occasion, including: the Ultimate "South Park" Fan Experience at Comic-Con 2011 in San Diego; an upcoming documentary to air on COMEDY CENTRAL that takes fans behind-the-scenes of their favorite show; the introduction of Cheesy Poofs to a store near you, plus all-new never-before-seen South Park merchandise; and, an art exhibit curated by Ron English featuring interpretations of the series by the famed street artist and pop surrealist painter and 14 other hand-picked artists as well. South Park will also host on-going contests and interactive elements at SouthParkStudios.com throughout The Year of the Fan. Additional details below: